Introduction / History
REMI VAN OERS is the design partner for Carving Fitness.
Carving Fitness is an innovative fitness company that develops hi-end fitness apparatus and was founded by Twan Kuijpers in 2005. Remi van Oers and Carving Fitness started collaborating in April 2013 to invent the company’s leading product: the Carving Balance. Together with a small hi-skilled team, Twan and Remi re-imagined, redesigned, and re-engineered the company’s patented ‘Carving Movement’ to turn it into the Carving Balance.
In October 2014, when the Carving Balance was first presented to the public, Remi was responsible for everything from the initial sketch to industrial design development and overseeing the manufacturing.
With the successful product launch in April 2015, where the product only two months later received a prestigious Red Dot Design Award, Remi was requested to collaborate in rebranding and repositioning the fitness brand. This to fulfil Twan’s aspiration to seamlessly integrate Remi’s (industrial) design vision into the overall vision of the company. This intense, true collaboration between designer and brand outlines Carving Fitness as the distinctive fitness company it is today.
About the Carving Balance
The new Carving Balance provides the unique, patented Carving-movement: This is balance training in its purest form of muscle activity and involvement.
While performing the lateral movement you will turn away from the circular base causing your body to get out of balance. This imbalance generates maximum muscle activity. The movement requires intensive human energy and therefore also burns an unprecedented amount of calories.
To perfectly underline this humanitarian movement its design has been completely rethought, creating a fitness ‘devices’ that redefines old icons. Its sympathetic form shows it is there for you. Unlike most other fitness devices this object won’t make you feel misunderstood. Its form provides a steady base, which has no sensation of speed since the emphasis is on yourself, the one who is moving.
Carving Balance exists of perfectly designed hi-quality parts, which together envision the total. Care for materials, details and user-friendliness is what sets this object apart from the rest. The top cover is available in six different colours of hi-end synthetic leather. In use or not in use, the object will look good and aims to refresh its sector of the industry.
Together with Carving Fitness we believe that good design is all about taking care of people.
We've put a great amount of care into designing and detailing everything regarding the Carving Balance to provide its user the absolute best in user experience.
For example you may feel at home on the Carving Balance on a Sunday morning because of the pedal steps that are made out of real wood. It feels like stepping on a quality wooden floor, it is very 'human'. The steps are also covered with a durable anti-slip coating to make them safe. These are just some examples of the thinking behind all of its detailed features.
More on REMI VAN OERS for Carving Fitness
Carving Fitness & REMI VAN OERS won the Red Dot Award.
The 'Red Dot' is among the most prestigious design awards.