How we see design
We envision design as the expertise to craft and humanise innovative ideas.
Design for us is about much more than just how something looks.
In our vision 'good design' has that underestimated ability to translate new thoughts, ideas
and inventions into soulful, useful products, services or experiences for people.
The aim of design from our point of view should be to make something lasting that enriches people's lives.
Or at the very least helps them forward to enjoy it a little more.
When your aim is to make something great to enhance people's lives, then you will make substantially different decisions in the whole development process. This in contrast with just a focus on profits or costs, let’s say the short term approach.
Our approach is that when you’re making something for somebody else, -basically what we do every day- then you want that ‘thing’ which is going to somebody to be absolutely perfect, even into the smallest detail. This approach requires high-end tinkering, reinventing conventional processes and a collaborative attitude.
Working and thinking as designers we always aim to flawlessly blend strategy, technology, aesthetics and engineering into designs which deserve their reason for being and deserve to be around people (formally known as consumers).
From our extended experience we know manufacturability is important just as costs and schedules are. But without the aim to make something great for the end-user all these important settings will fail in the long term anyway.
The bottom line is we care about what we do. Each curve has to be near perfect, every line considered, every solution clever, every problem solved, every detail sophisticated and every product worth shipment. Because again; It’s for you.